Strategic marketing · customer experience

Bridging tactical execution with creative resonance.

I’m Grace Fewell, a strategic marketing professional turning consumer insight into cohesive retail experiences, social systems, and brand stories that connect—and convert.

Work with meExplore selected work

Evidence, not decoration

Selected work

A selection of strategic interventions and visual proofs.

LensCrafters flagship storefront featuring the Meta Ray-Ban Display window activation

Retail activation · Partnership

Meta Ray-Ban Display at LensCrafters

Part of the team bringing EssilorLuxottica’s stunning window executions to life at LensCrafters flagship locations in NYC and Palo Alto—showcasing Meta’s new AI Glasses with impeccable in-store execution and elevated customer experience.

Meta · Ray-Ban · EL
Retail merchandising campaign and in-store marketing work

Retail strategy

Merchandising at scale

Powered 30 individually targeted monthly promotions and guided in-store marketing across 60+ retail locations.

60+ locations
Social media marketing content created by Grace Fewell

Social systems

Content that creates connection

Audience-aware creative and channel planning designed to strengthen community, loyalty, and brand relevance.

What I bring

Core competencies

High-fidelity marketing solutions across physical and digital touchpoints, rooted in consumer insight and cross-functional collaboration.

01

Retail Merchandising

Customer journey strategy, targeted promotions, store openings, and merchandising systems built for consistency and visibility.

02

Social Media Marketing

Community-led content and channel strategy that builds meaningful engagement beyond vanity metrics.

03

Customer Experience

Connected brand moments that bridge digital discovery, physical environments, and lasting loyalty.

04

Visual Storytelling

Graphics, video, and campaign systems that keep the brand coherent across every marketing channel.

The philosophy

Strategy isn’t a static document. It’s a living system that evolves with your audience.

M.S.

Marketing

B.S.

Communications · Florida State University

My work spans retail, health, and wellness, where I’ve translated consumer insights into personalized marketing strategies, streamlined operations, and cohesive customer experiences.

I combine analytical thinking with creative judgment—and I’m at my best when collaborating across teams to move an idea from strategy to execution without losing its human core.

Connect with me
Grace Fewell on location during a brand campaign shoot
Behind the scenes · brand campaign

On camera · Campaigns

Comfortable in front of the lens.

I’ve been featured as the on-screen talent for national brand campaigns, bringing calm, authentic public-speaking presence to lifestyle, wellness, and retail storytelling. The same instinct that shapes strategy behind the scenes translates to warmth and clarity on camera.

  • — Featured campaign talent
  • — Public speaking & on-camera hosting
  • — Lifestyle, wellness & retail storytelling

Featured campaign · Short-form video